Applications Open For Next Round Of MLA Ambassadors Training


Meat & Livestock Australia (MLA) is calling on people working across the red meat supply chain with a passion for telling the great stories about the industry to apply for the next round of the Ambassadors for the Red Meat Industry program.

The first two online workshops for the new program were very successful, with 25 people honing their skills as industry ambassadors, coming from industries such as producers, chefs, stock agents, butchers and traders among other professions.

The program aims to boost training in shared values, media, social media and develops skills in communication, building trust and engagement. It is designed for producers and people in industry support roles throughout the red meat supply chain, with successful participants joining MLA’s alumni of ambassadors across Australia.

Pending any COVID-19 related restrictions, the 2022 workshops will be held in-person at locations based on where the successful applicants are from.

The 2022 Ambassadors workshops will be held on the following dates:

• 8-9 February, plus a follow-up hour on 10 Feb
• 8-9 March, plus a follow-up hour on 10 Mar
• 22-23 March, plus a follow-up hour on 24 Mar
• 6-7 April, plus a follow-up hour on 8 April
•25-26 May, plus a follow-up hour on 27 May

To find out more about the program and its requirements, and to submit an Expression of Interest, visit

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